We think you deserve to look good and feel good without breaking the bank. Is that too much to ask?

You might have noticed, switching to a cleaner beauty routine can get pricey. At Southern Magnolia Minerals, we believe in clean beauty so much that we’ve made it our goal to give you the cleanest, highest-quality makeup we can offer at the best possible price. That’s why we’re about to give you our favorite clean beauty dupes so you can start replacing your conventional favorites with their cleaner counterparts for less than what you’d spend at places like Bare Minerals, Tarte, or Jane Iredale, just to name a few.

Without further adieu, here are our 5 favorite SMM clean beauty dupes:

1. Conventional Favorite: Smashbox Photo Finish Primer $36 
SMM Clean Beauty Dupe: Anti-Aging Antioxidant Makeup Studio Primer Liquid Drops $19.00

Avoided the dreaded “cake face” look with our best liquid, silicone-free primer! Southern Magnolia's professional studio anti-aging makeup primer drops prepare, protect, and prime your skin.

Most primers contain silicone, which can dehydrate your skin and clog your pores -- why would you want that?

Our weightless, non-greasy formula moisturizes and makes your skin look radiant and natural with sheer coverage and matte finish. Its liquid makeup skincare for all skin tones that can be worn alone, under powder and/or liquid foundation! This colorless primer is a wonderful alternative for those who have trouble wearing powders. It won’t settle into fine lines and wrinkles!

2. Conventional Favorite: NARS Soft Velvet Loose Finishing Powder $37
SMM Clean Beauty Dupe: Silken Matte Primer | Veil Finishing Powder $15.00

Give your face a fabulous, airbrushed finish by adding the lightweight softness of Southern Magnolia Mineral veil to your routine. This gentle veil is designed to diminish large pores and lock in your makeup while mattifying shine and minimizing fine lines. This finishing veil is a perfect way to ensure a soft, natural, and truly flawless finish. The best part? It’s less than half the price of the NARS version.

3. Conventional Favorite: MAC Studio Tech Foundation $36
SMM Clean Beauty Dupe: Age Defying Antioxidant Creme Foundation $21

Far too many cult classic foundations are packed with ingredients that can disrupt our delicate hormonal balance (i.e. endocrine disruptors). Those ingredients include octinoxate, heavy metals, parabens, and butylated compounds (BHT, BHA), which just sound kind of insidious, don’t they?Our luxurious creme foundation is infused with pure natural extracts, Vitamin C, B and a plant-derived hydrating complex to pamper and protect your skin, leaving it rejuvenated, radiant, and youthful. While the antioxidant powers of Green Tea, Grape Seed, and Pomegranate promote healing.The best part is that it lets your skin breathe while still providing medium to full coverage.

4. Conventional Favorite: Benefit Cosmetics Precisely, My Brow $24
SMM Clean Beauty Dupe: Duo Brow Pencil $13.00

The skin around our eyes and eyebrows is more sensitive than the rest of our face, so it’s important to use the gentlest products we can in that area. Conventional eyebrow makeup can sometimes make your eyes sting, even though it’s not directly on your eyes!

Our Duo Brow Pencil is infused with waxes to ensure you can easily build that perfect brow! This duo brow pencil will help you to instantly create a fuller, perfectly defined brow with a beautifully natural finish.

Our pencil also comes with a free sharpener and is delicately made with a smooth powdery feel to make you more comfortable when creating that perfect brow shape, while the spoolie brush is great for grooming and blending evenly to ensure the brow looks as natural as can be.

5. Conventional Favorite: Marc Jacobs Le Marc Creme Lipstick $32
SMM Clean Beauty Dupe: Pucker - Luxury Collagen Lipstick $18.00

Lipstick goes, well… on our lips. That’s not a place where you’d want nasty chemicals, right?Conventional lipsticks contains unnecessarily toxic ingredients like lead and other heavy metals, which compete with other essential minerals in your body. They also have coal tar dyes, petroleum, phthalates, paraffin, and artificial fragrance.

Southern Magnolia's lipstick formula is infused with lip collagen treatment spheres that are filled with lip-plumping folic acid and lip-moisturizing hyaluronic acid. It's a luxury lip treatment stick with natural volumizers and extra collagen that has long-lasting, creamy lip color to minimize fine lines and plump out lip wrinkles.

Looking to clean up your makeup routine?

We also offer clean beauty starter kits to get you going! Doing a complete transition into clean makeup products can take time, so it’s best to start with the products you use the most and cover the most skin, like your foundation, eye makeup, and blush. 

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