Southern Magnolia formulated this phenomenal brightening serum to penetrate the dermal layer to correct and brighten skin making photo damage and aging skin a thing of the past. The ingredients used have been clinically proven to be more effective at restoring damaged cells to their more youthful integrity for a younger, more even toned complexion. Safe for daily use and for pregnant women. .67 fl oz
Directions for Use: Wash and pat skin dry. If you are going to use a toner, apply the toner before the serum. Apply a small amount to entire face, neck and decollete. Allow to dry. Follow with a moisturizer, such as Southern Magnolia's Brightening Moisturizer. Can be used under makeup.
Ingredients: Aqua (Deionized Water), Aloe Barbadensis Leaf Juice (Organic Aloe), Hamamelis Virginiana Water (Witch Hazel), Glycerin (Kosher, Vegetable), Simmondsia Chinensis Seed Oil (Organic Jojoba), Tocopheryl Acetate (Vitamin E), Dimethyl Sulfone (MSM), Caesalpinia Spinosa Gum (Tara, Botanical Hyaluronic Acid), Glycolic Acid, Ganoderma Lucidum Extract (Organic Reishi), Cochlearia Armoracia Root Extract (Horseradish), Foeniculum Vulgare Fruit Extract (Fennel), Melissa Officinalis Flower/Leaf/Stem Extract (Lemon Balm Extract), Panax Quinquefolium Root Extract (Organic Ginseng), Pimpinella Anisum Seed Extract (Anise), Salix Alba Bark Extract (Willow Bark), Schisandra Chinensis Fruit Extract (Schisandra), Glycyrrhiza Glabra Root Extract (Organic Licorice), Centella Asiatica Extract (Organic Gotu Kola), Equisetum Arvense Extract (Horsetail), Geranium Maculatum Extract (Wild Geranium), Taraxacum Officinale Extract (Organic Dandelion), Melissa Officinalis Seed Oil (Lemon Balm), Carbomer, Organic Alcohol, Carrageenan, Hydroxyethylcellulose, Phenoxyethanol.
NO ANIMAL TESTING PLEDGE We believe that animals shouldn't suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and we support an end to animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals. Southern Magnolia Mineral Cosmetics does not conduct or commission animal testing of any cosmetics.
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Southern Magnolia Mineral Cosmetics is part of the Humane Society's International "Be Cruelty-Free!" campaign.We support the Humane Society's work to end the cruelty of cosmetics testing on animals. We're working across the globe, and with like-minded groups in countries such as Australia, New Zealand, India, and beyond to achieve a cruelty-free world.
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TRUTH IN LABELING PLEDGE
Environmental pollution from chemical ingredients has already been discovered in our food chain and water supplies. We know this is a problem not only because of the damage being done to wildlife, but also to humans. In fact, it's gotten so bad that these chemicals have been found in newborns, having been passed from mother to child during pregnancy, an alarming phenomenon known as generational pollution.![](/product_images/uploaded_images/nircsealt.gif"/)
Southern Magnolia Mineral Cosmetics' full line of eco-friendly cosmetics and mineral makeup products are a safe alternative to drug store makeup brands containing cheap fillers and dangerous dyes, perfumes and unhealthy chemical ingredients. Our products are 95% nontoxic and made using the best ingredients Mother Nature has to offer. Our ingredients are also responsibly sourced and made right here in the USA. Southern Magnolia Mineral Cosmetics™ is a proud participant in the Truth in Labeling Pledge, a program that helps consumers, manufacturers and retailers stay informed about the ingredients in the products they buy, make or sell.
BUSINESS ETHICS PLEDGE
You can succeed in the business world without dishonesty, greed, or unethical practices! Southern Magnolia Mineral Cosmetics is committed to do business ethically and joined the campaign to share the message that ethical business is more effective and more profitable.![](/product_images/uploaded_images/ethicshandshake.jpg"/)