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FREE US SHIPPING OVER $40 + FREE SAMPLES WITH EVERY ORDER!

Mineral Matte Eye Liner Definer Color - Dark Plum

$1.50

Dark Purple color with matte finish. Smooth and lightweight, colors will not weigh down eyes and is so easy to apply. Net Wt 2.8 g | .1 oz

Added Value:

  • Last 12 months depending on use
  • Smudge-free, crease-resistant, and blends beautifully
  • Vibrant, long-lasting color can be mixed and matched for a unique color all your own
  • Ideal for sensitive eyes
  • Mix in with clear nail polish and paint your nails!

Application Tips:

Apply - Wet or dry using any of our shadow brushes; Tap a small amount of color into the lid, swirling your brush, tapping off the excess.
Tip - Use our multi-use Stay Put Eye Primer for maximum staying power.

Try me first!

Ingredients: zinc oxide, iron oxide, sericite

Elevate your skin with non-toxic clean beauty

NO ANIMAL TESTING PLEDGE

We believe that animals shouldn't suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and we support an end to animal testing for cosmetics and on the sale of new cosmetics that have been tested on animals. Southern Magnolia Mineral Cosmetics does not conduct or commission animal testing of any cosmetics.

Southern Magnolia Mineral Cosmetics is part of the Humane Society's International "Be Cruelty-Free!" campaign.We support the Humane Society's work to end the cruelty of cosmetics testing on animals. We're working across the globe, and with like-minded groups in countries such as Australia, New Zealand, India, and beyond to achieve a cruelty-free world.

TRUTH IN LABELING PLEDGE

Environmental pollution from chemical ingredients has already been discovered in our food chain and water supplies. We know this is a problem not only because of the damage being done to wildlife, but also to humans. In fact, it's gotten so bad that these chemicals have been found in newborns, having been passed from mother to child during pregnancy, an alarming phenomenon known as generational pollution.

Southern Magnolia Mineral Cosmetics' full line of eco-friendly cosmetics and mineral makeup products are a safe alternative to drug store makeup brands containing cheap fillers and dangerous dyes, perfumes and unhealthy chemical ingredients. Our products are 95% nontoxic and made using the best ingredients Mother Nature has to offer. Our ingredients are also responsibly sourced and made right here in the USA. Southern Magnolia Mineral Cosmetics™ is a proud participant in the Truth in Labeling Pledge, a program that helps consumers, manufacturers and retailers stay informed about the ingredients in the products they buy, make or sell.

BUSINESS ETHICS PLEDGE

You can succeed in the business world without dishonesty, greed, or unethical practices! Southern Magnolia Mineral Cosmetics is committed to do business ethically and joined the campaign to share the message that ethical business is more effective and more profitable.